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  • Following the May Day, the Mother’s Day in the shopping mall in Beijing continues to be online

    Following the “May Day”, the “Mother’s Day” in the shopping mall in Beijing continues to be online
    The large shopping malls in Beijing made great achievements during the May Day period, and this weekend, the shopping mall “Mother’s Day” event was held. In addition to releasing consumer coupons and discounting group purchases, other major shopping malls continued to broadcast live broadcasts.The applet mall “brings goods”.On May 8, according to the sauna and Yewang, from May 1 to May 7, Xidan Joy City and Chaoyang Joy City online malls gradually launched 300 brands, with more than 130 live broadcasts online.Sales of goods exceeded 13 million yuan.During the May Day period of the Beijing Department Store, the “Warm Life, Love the Golden Street” shopping festival was launched online. It cooperated with Alibaba Taobao live broadcast and word-of-mouth, online platform for hungry, opened cloud shopping and live streaming, 3The live broadcast has been watched more than 100,000 times, and more than 4,000 fans have settled in the word-of-mouth business circle.This weekend, the themed promotional activities around the “Mother’s Day” will be held next to the May Day event. According to the sauna and Yewang, many shopping malls in Beijing are also continuing to make efforts online.On May 8th, Beijing Department Store’s “Online Purchase” brand new micro mall was upgraded and unveiled. At the same time, the Mother’s Day Thanksgiving area was launched. On May 9th and 10th, three live broadcasts of Mother’s Day themes were held;Launched a 1 yuan grab 100 yuan shopping gift discount campaign; Beijing Raffles invited fashion beauty bloggers as anchors, and will host a special live broadcast of Mother’s Day on the evening of May 9; Beijing Huamao Tiandi will also launch “IMake dishes for mom “live broadcast.At present, “cloud shopping” has become the norm in the operation of many shopping malls in Beijing. Relevant staff in Joy City’s Beijing region told the sauna. Yewang said that during the May Day, COFCO Xiangyun Town planned to launch 6 “master chefs to take you”The “Cooking Food” series of live broadcasts, together with long-term catering brands, created 6 WeChat gourmet communities, each of which has more than 200 people, fulfilling the promotion and sales expectations of merchants. These communities will continue to provide services to consumers thereafter.On May 8th, the Propaganda Department of Wangfujing Group also released relevant news titles on the official WeChat public account. In the future, it will try to carry out in-depth cooperation with Ali to establish a new connection platform with customers, and finally realize omni-channel digital marketing.Sauna, Ye Wang Wang Lin Image source Beijing Department Store’s official WeChat public account screenshot editor Peng Yali proofreading Li Xiangling